‘The Mormons Are Coming!’

‘The Mormons Are Coming!’

LOS ANGELES — As more states take up the debate on same-sex marriage, some advocates of legalization are taking a very specific lesson from California, where the Church of Jesus Christ of Latter-day Saints dominated both fundraising and door-knocking to pass a ballot initiative that barred such unions.

With the battle moving east, some advocates are shouting that fact in the streets, calculating that on an issue that eventually comes down to comfort levels, more people harbor apprehensions about Mormons than about homosexuality.

“The Mormons are coming! The Mormons are coming!” warned ads placed on newspaper Web sites in three Eastern states last month. The ad was rejected by sites in three other states, including Maine, where the Kennebec Journal informed Californians Against Hate that the copy “borders on insulting and denigrating a whole set of people based on their religion.”

“I’m not intending it to harm the religion. I think they do wonderful things. Nicest people,” said Fred Karger, a former Republican campaign consultant who established Californians Against Hate. “My single goal is to get them out of the same-sex marriage business and back to helping hurricane victims.”

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